Mum PR

New Pinterest changes to help grow your business and blog

By Kellie O'Brien On May 27, 2013 · 1 Comment

When social media sites decide to update features, it often leaves me frustrated. I’m looking squarely at Facebook’s new notification panel and LinkedIn taking away apps that added value to your profile. However, one social media site that only leaves me excited with each new change is Pinterest. I’ve spoken about how Pinterest [...]

Baby it’s cold outside – so pitch the media

By Kellie O'Brien On May 22, 2013 · Add Comment

The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And it’s a reason for you to pitch the media. Seriously, weather stories in [...]

When to stop a project – my confession

By Kellie O'Brien On May 13, 2013 · 5 Comments

I’d hoped to launch Secrets to Mumprenuer Success: Smart Mums Growing Real Businesses ebook on Mother’s Day. I compiled all the interviews from the Making of An Entrepreneur series and had started laying it out. But then I stopped. I made a bold decision and decided not [...]

How to customise your newsletter opt-in box to capture first names (Magic Action Box tutorial)

By Kellie O'Brien On May 6, 2013 · 1 Comment

You’ve heard how much I love the Magic Action Box for capturing email sign ups to the newsletter. The problem is, the Magic Action Box only gives you the option for an email address. No first or last name. I was asked last week how I’ve [...]

A FREE downloadable media plan template to step up your PR efforts

By Kellie O'Brien On May 1, 2013 · 2 Comments

Often, the reason entrepreneurs and small business owners fail to get publicity is because of a lack of planning. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest of steps can help make a big impact in growing your business. It can also help you manage your [...]

The secret behind customer personas and your PR campaign

By Kellie O'Brien On April 26, 2013 · 6 Comments

When it comes to business – not just public relations – you need to know who you’re targeting. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive [...]

How to run a PR campaign

By Kellie O'Brien On April 15, 2013 · 1 Comment

I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and determined that as a failure. What you need to know about public relations is it’s a marathon, [...]

Five top media interview tips you need to know before opening your mouth

By Kellie O'Brien On April 3, 2013 · 2 Comments

Being interviewed by a journalist can be incredibly daunting. There’s always that fear you’ll say something embarrassing or project the wrong image. During my journalism career, I’ve seen plenty of people reminiscent of deer stuck in headlights, totally overwhelmed by the interview experience. That doesn’t have to be you. Whenever you’re about to [...]

Baby it’s cold outside – so pitch the media

When to stop a project – my confession

A FREE downloadable media plan template to step up your PR efforts

The secret behind customer personas and your PR campaign

How to run a PR campaign

Five top media interview tips you need to know before opening your mouth

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